Xiaomi’s SU7 Ultra custom stainless steel water bottle is a huge hit

Xiaomi’s SU7 Ultra custom stainless steel water bottle is a huge hit, and the design has been copyrighted.

Xiaomi Mall recently launched a product called “Disposable Stainless Steel Paper Cup,” which has quickly garnered public attention for its innovative design and environmentally friendly approach. Xiaomi founder Lei Jun has publicly stated that traditional disposable paper cups pose environmental and waste issues. After the team experimented with incorporating the Xiaomi SU7 Ultra’s Lightning Yellow color scheme into the stainless steel cup design, sales have tripled, and production lines are currently ramping up to restock.

The product is made of rust- and corrosion-resistant 304 нержавеющая сталь, has a 350ml capacity, and supports hot drink insulation. Its design retains the Xiaomi SU7 Ultra’s Lightning Yellow color scheme, creating a brand connection with the phone.

Notably, Tianyancha’s intellectual property information shows that Beijing Xiaomi Mobile Software Co., ООО. completed multiple copyright registrations in January 2025. The copyright registration category for the “Xiaomi Life SU7 Customized Color Series Stainless Steel Mug” is for fine art. Other copyrights for fine art works include “Our Tea and Water Separator – Product Packaging Design” и “Our Stainless Steel Thermos – Product Packaging Design.”